Hunt Group Productions offers online video marketing to Tampa, Ocala, Orlando, Miami, Aspen, Colorado and the entire USA. Specializing in website videos, website design, television commercials, DVD and CD duplication, compression and encoding for video on the web to optimize visual impact and video streaming performance on your website. It is well documented that video is the most effective marketing tool on the internet. With website abandonment rates exceeding 80% within the first 30 seconds it is critical to capture the imagination and attention of your website visitor immediately. Cisco predicts that by 2013 90% of web traffic will be generated by video. Call us today to see drastic improvements in your internet marketing strategies. Call 352.860.2682 today and raise your webite to a whole new level.
The Benefits of Online Video Marketing
Watching video online is becoming the globe’s new past-time and it’s showing no signs of slowing down. The following facts and statistics will explain why online video has exploded into the fastest and most successful trend in internet marketing and why marketers are including it as a priority in their marketing strategies.
Statistics provided by DigitalSherpa Analytics unless otherwise noted.
As of 2014 - 84% of all Internet traffic in America is now video.
Videos increase people's understanding of your product or service by 74%.
Real Estate Listings with videos receive 403% more inquiries than those without videos.
80% of online visitors will watch a video, while only 20% will actually read all printed content.
90% of users say that seeing a video about a product is helpful in the decision process.
The Internet Retailer report stated that consumers who watch product videos are 85% more likely to buy those products.
When a video is present on a product page, consumers spend 29% more time viewing the page compared to when no video is present.
In an August 2010 report from ComScore, online retail shoppers who watch video spend about two minutes more on that site and are 64% more likely to buy compared to others.
55% of online retailers used video on product pages in 2009 but this technique increased to 73% of retailers in 2010.
In the same time frame, online video spending will swell from $1.97 billion to $5.71 billion.
The length of the average video was 5.1 minutes in February 2011.
Video brochures using high quality video generates a 400%- 700% increase in viewer engagement and response rates using online video compared to static online content such as text and graphics.
Internet Retailer released a study that found shoppers were 144% more likely to add a product to their cart after viewing a product video on StacksandStacks.com compared to shoppers who did not watch a video.
With social integration, retail sites that provide videos increase traffic and conversions to social media platforms by 30%.
Watching a minute of video is the equivalent of reading 1.8 million words according to Dr. James Mc Quivey of Forrester Research.
Watching a video can have an impact on your business’s bottom line, especially as high-level executives are flocking to video channels.
More video is uploaded to YouTube in 60 days that the 3 major U.S. networks produced in 60 years.
Video Search Engine Optimization is 53 times more likely to return a first page search result vs. tradition SEO.
The report entitled "Frames of reference: Online Video Advertising" produced by the Online Publishers Association (OPA) published that 80% of visitors who watch and online video advertisement, around 46% took some action.
According to that report, roughly 22% of viewers visited the website related to the ad, 26% looked for more information, 15% visited the company, 12% purchased that specific product.
In 2011, 45% of small businesses are growing their budget for online video, (up from 2010 by 17%), according to the AD-Ology study, "2011 Small Business Marketing Forecast".
The amount of advertisers using ads on YouTube increased 10 fold in the last year.
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